We recently wrapped up a very neat project with Specialized Bikes in Colorado and California! Check out the first of four promos for the Epic Mountain Bike, before the main video coming soon!
“XC racing doesn’t begin at the start line on race day. It starts in the cold, early morning hours, when you’re the only one up, fussing with your kit under the glow of a smartphone screen. It starts with putting in winter base miles when you’d rather be curled up with a book. It starts with the sacrifice you embark upon in November when you commit to crushing it next season. Some might call it falling in love with the process or goal-focused masochism. We call it Epic.”